In this episode, Reed Barker, head of advertising at Philo discusses streaming TV. He emphasizes the importance of nimbleness, partnerships, and a focus on content. He shares insights on how Philo differentiates itself in the market and the strategies that have contributed to its success in the competitive streaming environment. Takeaways - Philo targets audiences seeking affordable lifestyle and entertainment content. - The platform allows users to watch content without a subscription through FAST channels. - Philo's nimbleness comes from being a small, independent company with a proprietary tech stack. - The shift to programmatic advertising has changed the monetization landscape for streaming services. - Partnerships are prioritized based on feedback from the demand community. - Listening to partners' pain points is crucial for building effective solutions. - Content simplicity is key for consumer engagement in streaming. - The speed of content discovery impacts user satisfaction. - Television remains a dynamic and unpredictable industry. - Curiosity and fun are essential elements in the streaming business Chapters 00:00 Introduction to Streaming and Philo's Strategy 02:51 The Importance of Nimbleness in Streaming 05:56 Building Partnerships in the Streaming Ecosystem 09:01 The Unchanging Rule of Streaming Success