Thomas Peham, CEO and Co-Founder of Otterly.ai, joins AI Insiders to explore how AI-powered search engines like ChatGPT are reshaping search behavior, SEO, and brand visibility. He shares findings from Otterly’s AI search monitoring, including key data on how AI agents like ChatGPT rank and reference content differently from Google. In this session, you'll learn: - Why traditional SEO strategies are no longer enough - What AI search visibility really means for marketers - How to optimize your brand for large language models - Why platforms like Reddit dominate AI search citations - Practical steps for measuring your AI search presence