Bilt’s Big Bet on Banyan Turns Neighborhood Spending Into Hyper-Targeted Rewards

It’s all about the neighborhood. Fresh off the heels of the news that payments and commerce platform Bilt Rewards is buying item-level receipt data provider Banyan, their respective CEOs told Karen Webster that turning consumer insight into hyper-local promotions can help merchants meet their customers in the neighborhood. Check out what Ankur Jain and Jehan Luth are focused on after signing the deal.