You will learn: - The key features of different facilities mobile apps. - Effective strategies for marketing and promoting fitness apps to new members. - How to use mobile apps to foster a sense of community among users. - How to use data analytics from mobile apps to better understand user behavior and preferences. Panelists include: - Ben Ludwig, the COO of Traction Group LLC, an F45 Training company - Chip Pelasky, the vice president of sales for Tru Fit Athletic Clubs - Matt Thompson, director of ecommerce and digital marketing for In-Shape Family Fitness - David Murray, the head of digital product at F45