The biggest issue with streaming is search and discovery, with the average user spending 10 minutes or more to find a show or movie to watch, is a situation that can lead to churn and lost revenue. For the PYMNTS “AI Effect” series, we sat down with Cineverse’s CEO Chris McGurk and CTO Tony Huidor, CTO to discuss how artificial intelligence (AI) is changing the way users navigate the vast amount of content available to them.