In this video Q&A, Phil Swain, the founder of Q4Active, delved into the motivation and development behind the innovative fitness concept designed for older adults. Swain's journey through the fitness industry since the 1970s, including significant stints at sports clubs and YogaWorks, highlighted a gap in services for the aging population. Recognizing the growing concern around brain health, particularly Alzheimer's and dementia, Swain was inspired to create Q4Active, a program aimed at enhancing both physical and cognitive health for older adults.