Lenders Step In to Give Subprime Consumers Access to ‘Essential’ Elective Procedures

For many consumers elective dental, fertility and cosmetic procedures are essential for their health and wellbeing. Versatile Credit CEO Ed O’Donnell, Genesis Credit CCO Ed Haluska and Proceed Finance CEO Dave Roehr explain how data and tech power lending platforms that extend credit to those whose FICO scores give them few other options.