Digital Shift Helps Banks Tailor Credit Offers to Consumers

The digital shift not only reduces the total cost of ownership for the bank, but also facilitates the unleashing of data and analytics that help personalize pricing, credit decision and marketing, Michael Haney, head of product strategy at Galileo, tells PYMNTS for the series “What’s Next in Payments: What is a Bank? The Changing Landscape of Banking and Financial Services.”