Two Utah College Students Founded a Clean Beauty Brand Now Available at Target

A couple of Utah college students - and sisters we might add - didn't like the messaging they were seeing in the beauty world. Add that to a passion for hair and something they call 'mental hygiene' and a clean beauty brand was born. Sadie and Abby Bowler founded SadieB Personal Care with Sadie as CEO and Abby as President. Their products landed on Target shelves last week.