Personalizing the Credit Union Experience Can Avoid Members’ ‘Fight or Flight’

PSCU President and CEO Chuck Fagan, First Tech Federal Credit Union Chief Digital and Technology Officer Mike Upton and PenFed Head of Digital Banking Pari Bose tell Karen Webster that credit unions need to do more to go the extra mile – and keep members’ trust intact. Fortunately they have the data and the tech in hand to craft relevant offers at just the right time.