In a World of Buy Now, Pay Later Payment Options, Lease to Own Fills a Crucial Niche

Despite the ubiquity of buy now, pay later (BNPL), millions of consumers don’t qualify, necessitating other options — especially for big-ticket durable goods that really aren’t affordable in four equal installments. Marc Werner, founder and CEO of Nature’s Sleep, and Orlando Zayas, CEO of the lease-to-own FinTech Katapult, say lease-to-own options can work in concert with BNPL — and play an increasingly critical role for customers in an era of rising prices.