Adidas has received backlash from the pro-Israel American Jewish Committee for having Bella Hadid as the face of a campaign. The ad campaign promotes a retro sneaker from the 1972 Summer Olympic Games, coinciding with the 52nd anniversary of the Munich Games. "At the 1972 Olympic Games in Munich, 12 Israelis were murdered and taken hostage by Palestinian terrorist group Black September. For Adidas to pick a vocal anti-Israel model to recall this dark Olympics is either a massive oversight or intentionally inflammatory. Neither is acceptable. We call on Adidas to address this egregious error," said the American Jewish Committee in a statement. Hadid, who is the daughter of a Palestinian immigrant, has been criticized by pro-Israel groups for her support of Palestinian relief efforts. The 1972 running shoe has previously been endorsed by footballer Jules Koundé, rapper and songwriter A$AP Nast, musician Melissa Bon, and model Sabrina Lan.