In this powerful AIMG APAC session, Amanda Jeffs, Founder & CEO of SHE IS AI, delivers a fresh perspective on what it takes to lead marketing teams in the AI era. Amanda shares her signature framework to help marketers move from AI overwhelm to confident adoption—without sacrificing the creativity and humanity that make brands matter. Drawing from her work building one of the world’s largest women-led AI ecosystems, she explores how to reimagine your marketing culture, team structure, and strategy with purpose, clarity, and ethical intent. You’ll learn: - How to diagnose your marketing team’s AI maturity - The most common traps marketers fall into—and how to avoid them - What roles like AI marketing strategist and workflow architect mean for your org - How to bring clarity to AI tool selection, training, and integration - Why human-first, values-led AI is the future of brand trust Amanda’s guidance is both visionary and grounded in real-world experience across corporate, startup, and creative ecosystems in APAC and beyond. A must-watch for any leader navigating the new world of work and marketing.