Pix is now responsible for 78% of banking transfers in Brazil, a situation which can be linked to the country’s cultural proclivity for trying new things – and sticking with them if they work. Ralf Germer, CEO and founder of PagBrasil, says that his company’s new launch of the Pix Roaming and International Pix services will put it in the same conversation as other international tenders like Alipay.