Midwest nice is hitting Los Angeles with a smile, and a moving van. Ohio is blasting ads in L.A., urging residents to pack up and get out while they still can. The push is being driven by JobsOhio, the state’s economic development arm, which is spending big to put that message in front of Angelenos. It’s not subtle. “Work twice as hard just to stay in place?” the ad taunts. “Go for it.” Then the pivot: leave, and finally “really live.”