Subscribers Don’t Just Give Up Something They Like – Preventable Failed Payments Make Them Do It

More often than not, erroneous declined or failed payments are the root cause of “involuntary churn,” that customer-killing problem that looms large within the subscription business. What’s worse, FlexPay CEO Darryl Hicks tells Karen Webster is that these avoidable accidents could often have been prevented without even having to contact the customer.