Rite Aid CMO Says Innovation Keeps Customers a Click Away From the Competition

In today's digital age, where competition is just a click away, loyalty programs have become cornerstones of customer retention and satisfaction. Rite Aid Chief Marketing Officer Jeanniey Walden and MoneyLion CMO Cynthia Kleinbaum Milner discuss the intricacies of loyalty programs and the innovative strategies businesses can use to stay ahead while building customer lifetime value.