Moms control the majority of household spending—and their shopping habits are evolving fast. Our latest study of 1,881 U.S. moms uncovers how tech, shifting expectations, and economic pressures are reshaping her path to purchase. Today’s mom is shopping smarter: prioritizing price, safety, and value while navigating a crowded marketplace, deciding when to shop in-store, when to go online, and who to trust along the way. In the first of this two-part webinar series, we’ll explore: ✅ How the shopping journey has evolved—and what’s influencing moms’ choices today ✅ The dynamics behind in-store vs. online shopping preferences ✅ What brands must address to earn her loyalty ✅ Why trust and credibility are critical in winning her business