Season 2 of the Mortgage Women Leadership Council Marketing Working Group kicks off with an honest, practical conversation about the state of mortgage marketing today — and what originators and marketers need to do differently to stay relevant. Traditional lead generation tactics are breaking down. Borrowers are researching more, making decisions earlier, and engaging with lenders in entirely new ways. In this session, industry marketing leaders share how mortgage professionals can adapt their strategy using better messaging, stronger brand positioning, and AI-powered workflows. If you're still relying on the same marketing playbook from a decade ago, this conversation will challenge how you think about lead generation, content, and brand voice in today’s market.