Companies have finally figured out what to do with Gen Z workers: ‘This is on trend’

They’re flipping the script. Companies have finally found Gen Z’s true calling in the workplace: Directing their TikToks. In a bid to appeal to a younger demographic — and become a viral hit — zoos, colleges, businesses and even NFL are enlisting the help of Zoomers to write the script and edit their videos for social media using their favorite slang terms like “slay,” “hits different” and “pop off.”