At a time when intrepid shoppers are venturing further and further from home to find the perfect gift online, multinational merchants are doubling their efforts to make them feel welcome --- wherever they’re shoping. In a PYMNTS TV panel discussion, Digital River CEO Adam Coyle, 100% Pure founder and CEO Ric Kostick and Waterdrop founder and CEO Martin Murray, say cross-border purchasing is rising in tandem with increasing consumer expectations for smooth payments and rapid shipping they’ve grown accustomed to.