Here are the top trends and takeaways from IHRSA 2024: Wellness and Recovery It seemed like every corner there were massage chairs, cold plunges, Cryo chambers, red light beds and more. There’s lot of interest here and facilities are trying to figure out the best way to make it a true value add that can generate a new revenue stream for the business. AI and Technology Brands are working hard to deliver a fully connected gym experience. Many are looking at wearables, Al, and big data as pillars in helping the member see results and have a more positive experience. A win win for clubs and consumers. Health Club and Health Care The intersection of the health club and healthcare is here. IHRSA announced its rebrand to the Health and Fitness Association, to ensure there’s no question about the mission, vision and clarity of purpose of the Health & Fitness Association. I believe more and more facilities will be looking for a strategy and infrastructure to support the movement towards healthcare. Ease of Use From adjustable dumbbells to AI fitness coaches, the industry is working hard to create solutions that remove barriers to member experience with the four walls.