Q&A: Ty Menzies on Lift Brands, International Fitness Trends

Lift Brands is the parent company to Snap Fitness and FitnessOnDemand, and a minority partner in 9Round and Fitstop. The company, under CEO Ty Menzies’ stewardship, has navigated through an era marked by pandemic challenges and evolving consumer preferences. On the other side, the brand is emphasizing a holistic approach to fitness that transcends the traditional gym model.