Digital Storefronts Level the Playing Field for MENA Retailers

The pandemic-induced eCommerce boom left small MENA retailers struggling to compete with dark stores and last-mile delivery players, Sanad Yaghi, co-founder at UAE-based firm Dukkantek, told PYMNTS. With a digital storefront solution that enables them to simultaneously manage their online and offline operations in real-time, these traditional merchants can now hold their own and thrive in a digital world, he says.