Leadership Viewpoint: [solidcore] Becomes First Fitness Brand to Sponsor UVA McIntire’s ICE Program

In a recent video interview, CEO Bryan Myers and VP of strategy and insight Gillian Almeida for [solidcore], discussed their new partnership with the University of Virginia's McIntire School of Commerce as part of the Integrated Core Experience (ICE) program. This collaboration marks [solidcore] as the first fitness company to sponsor the program, creating a unique opportunity for students to engage with real-world business challenges in the fitness industry.