Pink cocaine is a drug that is as expensive as it is risky. Originating in Colombia, it is now one of the most widely used substances in Europe. It can cost as much as 400 euros per gram and, in recent times, more and more young people are using it, especially among affluent families. Despite the name, there is no cocaine in the substance. In fact, there is no trace of the drug, benzoylecgonine or ecgonine benzoate. The psychoactive ingredient in pink cocaine is called 2C-B, which, when added to pink food coloring, gives the substance its appearance. The fact that this drug is particularly expensive has encouraged the practice of “cutting” it with other substances, creating an unpredictable mix of narcotics. Today, pink cocaine is therefore generally a cocktail of different substances, commonly MDMA, benzodiazepines and ketamine. This only makes it even more risky because of the unpredictability of the effects and the addiction that it can create, even after just one use. Its immediate effects, which peak within 1-3 hours, are mainly psychedelic and entactogenic and increase people's energy and social battery. The long-term effects include an increased risk of overdose, seizures, personality disorders, agitation and high dependence, along with causing damage to your cadiovascular and cognitive systems.