US Open’s Planned Luxe Overhaul: Smell the Scents, See the New Seats!

The U.S. Open has long been the boardroom-away-from-home for New York’s power class. With an $800 million overhaul now in progress and set for completion in 2027, Arthur Ashe Stadium is finally ready to look the part. William Zimmerman chats with USTA’s Chief Commercial Officer Kirsten Corio to get the scoop on the luxe future of Arthur Ashe Stadium—including VIP clubs, 2,000 new courtside seats, and yes, a custom-designed aroma meant to “evoke calm and excitement.” With a transformation fit for tennis royalty, Corio promises a sleek new era where premium hospitality meets corporate deal-making—minus the traffic jams (hopefully). #usopen