Breakthrough Marketing to Streaming Audiences - Variety Streaming Room

An exploration into how today’s entertainment marketers are successfully connecting with today’s audiences, increasingly turning to streaming platforms to enjoy film and TV.  As viewers are highly divided across media, what is critical in building scale for a streaming film or TV show?  How are platforms offering guidance to marketers to efficiently reach the right target audience for various entertainment projects? How might info on audience viewing affinities and behaviors be driving marketers’ success in maximizing tune-in? Leading entertainment marketers and their partners talk about how they are building breakthrough campaigns for streaming audiences.