Digital Consumers Force UK Grocers to Improve Online, In-Store Shopping Experiences

Madeline Aufseeser, omnichannel grocery and drugstores leader at ACI Worldwide, tells PYMNTS that with the growing uncertainty around the spread of the pandemic, U.K. grocers and brands will have to find ways to bridge the gap between in-person and digital shopping opportunities, using technologies like tokenization to make the multi-channel shopping experience more personable.