How Regulations Impact Tire Sales, Development

The most important regulatory driver for all-season tires is OEM vehicle fuel economy standards. Because tires contribute directly to a vehicle’s fuel economy, automakers will often count on low-rolling resistance, all-season tires in the U.S. for fuel economy gains. Tire Review's David Sickels explains how fuel economy standards in Europe, Japan, China and North America can influence tire development, from the Tire Review Continental Tire Garage Studio at Babcox Media.