Freeze your eggs with Lushi — from the comfort of your couch

Go behind-the-scenes with Lushi for a concierge at-home egg-freezing appointment. Lydia Moynihan tags along with founder and CEO Jessica Schaefer, who left the hedge fund life for the fertility world. “Women deserve a better experience,” she said, describing her luxe business model as “Uber for nurses.” Schaefer also founded Bevel, a company that uses AI to optimize marketing and PR. It seems the days of doctors making house calls are back. In this episode, Dr. Mana Baskovic, a “robotics” OBGYN, administers the ovarian egg-retrieval procedure on a patient named Brittney. Despite being “very, very nervous,” Brittney called the visit “easy” and “convenient.” According to Lushi, the highest quality of women’s eggs range between the ages of 26 to 32. #lushi #fertility #eggfreezing