Why Would Anybody Choose to Work With You? – Episode 69 We see it all the time—advisors who are incredibly skilled and dedicated to their clients, but who come across like virtually every other advisor in the business. These advisors may be exceptional at their job, but practically nobody who might hire them or give them referrals can tell them apart from the rest of the pack. Sound familiar? There are two key steps to differentiating yourself and your practice: 1. Sharpen your focus on specific clients you can serve extremely well. 2. Be crystal clear on why those clients should choose you instead of the advisor down the street.