How self-commodification is becoming the future of e-commerce

In the latest dispatch of Mint Startup Diaries, we speak with Mohit Bhatnagar, Managing Director, Sequoia Capital India, and Radhika Sridharan - Partner - Bain & Company, who has recently co-authored a report "unlocking the future of commerce in India". According to the experts, e-commerce—powered by cheap data, supply-side innovations and digitally savvy customers—has become a $30 billion industry in India in fiscal year 2020. More than 100 million of India’s estimated 572 million Internet users purchase products online. And the next frontier is social, they posit. Watch the full video to know more.