By Driving Greater Value, Personalization, Retail Subscriptions Confound the Naysayers

Don’t listen to the dire warnings, says sticky.io president and CEO Brian Bogosian. The subscription commerce market isn’t edging toward over-saturation. It’s gathering momentum as top-performing brands hone value, personalization, payments and customer experience. On the flip side, consumers don’t have time for companies that aren’t innovating, he told PYMNTS. And brands at a standstill are leaving money on the table.