How can you possibly know what lures are the real deal and which ones are phony? It would be easy to just do a rundown of the most recent endorsements by the pros. However, talk is cheap, and we want to see results. That's why we decided to look at the lures that earned the pros endorsing them actual prize money on the professional bass fishing circuit. If the lure didn't produce a big payday, it didn't make the cut. It's as simple as that. These lures have each proven themselves in a big way and they'll work for you on your next fishing trip.