As vice president of communications at the NAACP, Dominic K. Hawkins II leads the organization’s integrated marketing and communications strategy to advance civil rights and social justice. Named PRSA’s 2025 PR Professional of the Year, Hawkins has built a career at the intersection of advocacy and impact, guiding narratives that uplift communities and drive progress. At ICON 2025, he closed his acceptance speech with a call to “keep asking why.” We asked him what’s a “why” he's asking himself right now as he looks ahead to the future of this profession.