The Covery Wellness Spa has been acquired by FitCo Health Club in collaboration with Donnie Jarreau, a co-founder of The Covery. The new ownership team, which includes Daniel Stickler, the CEO; Donnie Jarreau, the president, and Stacy Bryant Jr., the vice president, will oversee both The Covery and FitCo, though the two brands will continue to operate independently. The Covery Wellness Spa, based in Baton Rouge, Louisiana, offers a range of non-invasive mind and body therapies, including cryotherapy, guided meditation, and more. The acquisition aims to enhance franchisee support and expand the brand's holistic health offerings, adding services like hormone replacement therapy and stem cell therapies. The Covery currently has 13 locations and plans to open 17 more in the next two years. The focus moving forward is on franchise growth and creating new partnerships.