Ruben Mejia, the EVP of SportsArt, Americas, discussed the evolving fitness industry, emphasizing the issue of regret from purchasing cheaper, less durable fitness equipment. He advised potential buyers to conduct thorough research, trials and consult peers to avoid such regrets. Mejia highlighted the importance of sustainability, especially for the Gen Z market, and praised the rise of specialized fitness equipment that targets specific muscle groups. He also noted the industry's increased use of educational videos to help users understand equipment usage. Mejia concluded by encouraging club operators to remain open to learning and new experiences.