Alappuzha: ‘My city, my responsibility,’ an initiative by the No. 1 station in Kerala, ‘Club FM’ to ensure civic cleanliness was inaugurated by the district Collector Dr. Adeela Abdulla IAS, who remarked that there was a 'vibe' around the issue, which she expects to flourish into success. The clean beach brigade joined willing hands with the vibrant and young band of ‘Club’bies heralding the dawn of tidier tomorrows. The fledgling station aims to galvanise listeners to become active participants in this social endeavour, which will enhance the appeal of the ‘Queen of the backwaters’ to tourists, while residents too can take pride in their clean city. It imparts the lesson that waste is not to be cavalierly tossed aside in public spaces, instead it has to processed scientifically on par with global ecological norms. District Tourism Promotion Council secretary, M Malin, and ‘Club FM’ programme head, Namitha M too were part of the activity. All those who are keen to be part of this cleanliness drive should WhatsApp on my city {space} name on 9061051048. #MalayalamNews #MalayalamLatestNews #KeralaNews Connect with Mathrubhumi News: Visit Mathrubhumi News's Website: http://www.mathrubhumi.com/tv/ Find Mathrubhumi News on Facebook: https://www.fb.com/mbnewsin/ ----------------------------------------------------- Mathrubhumi News (മലയാളം: മാതൃഭൂമി ന്യൂസ്) is a 24-hour Malayalam television news channel and is one of Kerala's most viewed TV channels. Owing to its varied presentation style and reliable content, Mathrubhumi News has become the fastest growing news channel in Kerala. More than just a news channel, Mathrubhumi News features a host of programmes that relate to various aspects of life in Kerala. Some of the frontline shows of the channel include: Super Prime Time, the No.1 prime time show in Kerala, the woman-centric news programme She News and Nalla Vartha a news program that focuses on positive news. Mathrubhumi News is an initiative by The Mathrubhumi Printing & Publishing Co. Ltd. Mathrubhumi News. All rights reserved ©.