An AI-powered platform is enabling retailers to stay ahead of the predicted increase in customer churn as conscious consumerism continues to spread among the wider public. CEO and Co-Founder of Klean, SHAN VAHORA, says because the company specialises in e-commerce retention, it can offer precise, actionable insights beyond what general analytics tools provide. From predicting upcoming purchases to identifying customers at risk of leaving, the platform empowers e-commerce brands to make data-driven decisions that enhance their bottom line.