Q&A with AB InBev's Vineet Sharma, Vice President- Marketing and New Business Development

Belgian company, AB inBev, one of the largest beer brewers in the world had to quickly switch gears in India when the covid-19 pandemic hit - from doing offline marketing events to making sure they were still relevant in the lives of people who stopped going out. Vineet Sharma discusses how working with influencers also helped them bolster their marketing activities in the country. He says today's consumers expect brands to have a point of view and marketers must drive authentic conversations.