Thought Leaders Roundtable: The Power of Pickleball You will learn: – What demographics or customer segments are most likely to be interested in pickleball, and how can we cater to their needs. -Pricing models and membership options that can be explored to maximize participation and revenue for pickleball programs. -Lessons learned from fitness facilities that have successfully introduced pickleball, and what common challenges should be anticipate. Panelist Include: - Wayne Morris, the CEO of Center Court Pickleball Club - Terri Lamperez, the head pickleball professional of Cross Gate Family Fitness - Frank Lawrence, the CEO of Little Rock Athletic Club - Anthony Bright, a pickleball professional at The Houstonian