In this AI Insiders session, Jeff Sundheim, AI Strategist at Google, joins AI Marketers Guild founder David Berkowitz to explore how AI is transforming digital marketing into a more level playing field. Jeff shares insights from his work at Google, including the explosive growth of AI token usage, the evolution of AI-powered search, and how tools like Google Lens, Gemini, and Notebook LM are changing how marketers operate. Highlights include: - Google Flow animation and its role in creator empowerment - Real-world case studies: Cadbury, Nike, SAS, NERTEC, and Pods - A/B testing AI-generated vs. real video ads - The challenges and opportunities in AI video generation - The strategic shift from “What is our AI strategy?” to “How does AI enable our strategy?” Watch now to see how senior marketers can use AI to stay competitive in a rapidly evolving landscape.