Apple has unveiled its new AI strategy, integrating "Apple Intelligence" across its suite of apps and bringing OpenAI's ChatGPT to its devices. The news was announced at Apple's Worldwide Developers Conference. CEO Tim Cook highlighted enhanced Siri capabilities, including writing emails and interacting with third-party apps. Siri will also be able to access GPT-4o, marking the first collaboration between Apple and OpenAI. Emphasizing privacy, Apple aims to differentiate itself from competitors Microsoft and Google. Despite these innovations, Wall Street responded coolly, with Apple shares falling nearly 2%. Analysts noted that while the new features will delight users, they are unlikely to provide a significant competitive edge in the AI market. The AI features will be available on the latest iPhones, starting with the iPhone 15 Pro.