With nearly half of Gen Z identifying as multicultural and streaming dominating viewing habits, marketers are adapting fast. This discussion from Cannes dives into the opportunities in local targeting, cultural nuance, and AI-powered planning. Watch the full conversation featuring: - Christiana Cacciapuoti, SVP, GTM Strategy, Madhive - Sebastian Trujillo, EVP, Advertising Sales and Brand Partnerships, Olympusat (FreeTV) - Michael Roca, Executive Director, Cross-Cultural Center of Excellence, OMG - Stephen Paez, EVP, Cultural Investment & Innovation, Publicis Media