Marketing mastermind Terence Reilly is responsible for turning rubber shoes and insulated mugs into cultural obsessions. In 2011, he joined Crocs as Chief Brand Officer and accomplished what seemed impossible: making cheap foam shoes cool. He left for Stanley in 2020, where he turned an oversized water bottle into a must-have item, then returned to Crocs last year AS WHAT to ramp up the brand’s partnerships and social media presence.