“If you think about where financial services is going, which is more tech-enabled and more software-enabled, it’s creating these new platforms and these new ecosystems,” Jon Briggs, executive vice president of commercial products and innovation at KeyBank, told Karen Webster in an interview. “You need to be in that game to attract, grow and retain deposits because money is becoming more mobile and will be living in different ecosystems. You need to be in the game to be able to have a share of that.”