When Julian Barnes, co-founder and CEO of the BFS Network, joined Club Solutions to discuss the 2024 BFS State of the Industry Report, he brought a powerful message: profitability in the boutique fitness industry is both achievable and increasingly common — if operators stick to proven business practices. BFS, which stands for Boutique Fitness Solutions, serves as a growth accelerator and intelligence hub for fitness, wellness, and beauty brands. The team has been publishing industry reports since 2018, evolving from simple audience snapshots to detailed economic insights during the pandemic. But the 2024 report stands out as their most comprehensive to date.