VISA: Embedded Lending Is Big Hit With Consumer Lenders, a Work in Progress With Small Business

A swing and a miss, mostly, as lenders go all in on embedded options for consumers, but not so much on the SMB side. Arvind Ronta, global head of BNPL and embedded finance at Visa, told PYMNTS CEO Karen Webster how lenders can overcome the two big barriers that may stand in the way of that untapped opportunity.