A rapid digital shift is not only making sporting events and concerts safer, but also far more fun. Connected economy ordering, payments and personalization are becoming actual “game changers” as Ben Conrad, V.P. of digital marketing and automation for the Milwaukee Bucks, Geoff Johnson general manager of Bypass and Clover Link at Fiserv and Scott Mackay, V.P. of global digital commerce at Fiserv recently discussed with PYMNTS’ Karen Webster.